Get insights about different speakers and sessions by checking if the audience is just physically there or if they really show an interest. Be more efficient by knowing when you lose or gain their attention.
Emotions are the drivers of decision making. Get insights into the development of positive and negative emotions throughout the event and drill down into different sessions to find improvement potential.
You know what your target groups responded positively to.Take theses into consideration when crafting your post-event communication or follow-up events.
Observe your audience live and take action when you lose their attention, e.g. by giving a break . XPAI highlights for you any negative change in the perception and engagement.
By analyzing the results of your last event, you can draw conclusions on which parts didn't work. It might be that you didn't attract a certain demographic group or that your audience doesn't follow certain topics. Take these findings and change them the next time.
Segment each demographic group according to their interests and discover new target groups that you haven't noticed so far. Use this data to group your audience around similar content or speakers.
“XPAI helped us to track our event with real-time data and make data-driven optimisation decisions for our next Handelsblatt Winter Camp in December. This completely new way of measuring success is a milestone for the Experience Economy.”